Because care is never just cosmetic.
At POODL.®, we believe the products we use on our dogs should be chosen with the same attention as the food they eat, the clothes they wear and the places they rest.
A beautiful coat may be what we see, but healthy-looking skin, daily comfort and a gentle routine are what truly matter. That is why we choose smith&burton.
Care That Begins With the Dog
No two dogs are exactly alike. Their skin, coat, age and lifestyle create different needs, and thoughtful care should respect those differences.
smith&burton develops specialised formulas for hydration, nourishment, sensitive skin and everyday maintenance. Rather than offering one universal solution, the brand encourages a routine shaped around the individual dog.
That approach reflects our own: look closely, choose carefully and always put the dog first.
Rooted in New Zealand Nature
Developed and made in New Zealand, smith&burton combines carefully selected plant-based ingredients with science and innovation.
New Zealand botanicals such as mānuka honey, kiwi, flax and pōhutukawa are blended with nourishing oils and botanical extracts. The formulas are created to cleanse and care for the skin and coat without unnecessarily stripping away their natural oils.
Nature is not used as decoration. It is chosen for a purpose.
Luxury With Meaning
For us, luxury is not about excess. It is about quality you can feel, details that have been considered and products that make everyday life more comfortable.
smith&burton turns grooming into a calm and intentional ritual. The textures feel refined, the certified natural fragrances are delicate, and every formula is designed with the dog’s wellbeing in mind.
It is care that looks beautiful on the shelf, but earns its place through what it does beyond it.
What Is Left Out Matters
A thoughtful formula is defined as much by what it leaves out as by what it contains.
smith&burton products are made without parabens, phthalates, silicones, mineral oils, artificial colours or synthetic fragrances. They are cruelty-free and pH-balanced, while the fragrances are certified 100% natural and carefully composed with a dog’s sensitive sense of smell in mind.
Because gentler care should never mean compromising on performance.
More Than a Bath
A grooming routine can be practical, but it can also become a moment of trust and connection.
The right shampoo cleanses. A conditioner supports softness and manageability. A detangling spray can make brushing more comfortable, while a balm offers targeted care for the nose, paw pads and elbows.
Each product has its purpose. Together, they create a considered ritual tailored to the dog in front of you.
Chosen by POODL.®
We do not choose care products simply because they look beautiful. We choose them for what they bring to the dog: comfort, balance and a gentler everyday routine.
smith&burton shares our belief that good design and genuine function should belong together. Their products are natural without feeling basic, effective without feeling harsh and luxurious without losing sight of what matters most.